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Strategic Public Relations Planning
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Media Relations
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Employee Communications
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Speechwriting
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Investor Relations
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Crisis Communications
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Spokesperson Training
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Copywriting
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Web copy
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News releases
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Presentations
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Magazine articles
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Letters
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Direct response
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Advertising
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Annual Reports
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Marketing
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Trade Show Support
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Web Design
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News Releases
An effective news release is
topped with a compelling headline, leads with the most
important news stated succinctly, contains supporting
information and quotes, and closes with a standardized
description of your organization. Though intended for a broad
audience, the first reader will be an editor or reporter who
may devote two or three seconds to the release to determine if
it is worth reading. That's why the headline must be a
grabber. (News releases are generally written for print media.
If you want a news director at a TV or radio station to report
your news, you'll need a lot more than a news release.
Give me a call and I'll be happy to discuss how to go about
pitching a story to broadcast media.)
804-744-8300
You can also reach me via email:
brian@regrut.com
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