Spokesperson Training

Robbery, murder and firing of a supervisor had landed a fast-food franchisee in hot water. A bad local story was about to become a bad national one. My job was to make sure that didn't happen.

The franchisee refused to talk with the media, but offered up a young manager who was terrified at the prospect of facing a reporter and camera crew that were sitting in the parking lot.

Before leaving my office I called the media producer in New York and bargained for more time in exchange for a full explanation of decisions made by the franchisee and permission to video inside the facility. Traveling to the airport I listened to explanations of events and decisions and in the air I formulated a strategy. At my destination I met the young manager who would have to face the camera and gave him a two-day spokesperson training course in two hours.

The manager was a quick learner and his comments not only neutralized the bad news, but helped reporters understand why his actions deserved praise not scorn.

I taught the young man techniques to reduce anxiety and gain respect of those to whom he would be talking. I also showed him how to ensure that his message would effectively be communicated to customers and opinion makers in the community and across the nation.

Call me and let's discuss how I can help you become a better spokesperson for your organization.

 804-744-8300

You can also reach me via email: brian@regrut.com